Dove’s Opens the Lid on Photoshop Makeovers

The Dove Campaign for Real Beauty is a global effort that is intended to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty. The campaign supports the Dove mission to make more women feel beautiful every day by challenging today’s stereotypical view of beauty and inspiring women to take great care of themselves. The video shows how the “effortless” beauty we see on billboards is actually created.

- Source: DesignCookbook

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